Hesitated.

Delayed.

“Are we really stepping away from all of this?” I wondered.

As feverishly excited as I was to write for this blog in the early days of Kickstart Kitchen, I found myself making a million excuses to avoid it now that we’re near the end.

Because we are — near the end, that is.

And the excuses not to write are flooding in.

I’m too busy, right? I don’t know how to say what needs to be said (Yeah, that must be it). Most of all, I don’t want to say goodbye to all of this yet (Shit. That one hurts the most).

I could tell you all of the things we did wrong. We certainly made our fair share of mistakes. Or I could tell you all of the things we did right — there have been plenty of successes and celebrations, too.

But when I think about what Krystina and I learned through building Kickstart Kitchen over the last year, none of that really matters.

Because the metrics that we live and die by as entrepreneurs — google analytics, conversion rates, sales — all of this completely slips away as the end nears.

You know what I really thought about during the final hours? Before I pushed send on a “goodbye” email and watched a year’s worth of love and sweat slip away?

I remembered laughing with Krystina (dancing barefoot in the kitchen with wine in hand) after our first big launch.

I saw the faces of the women I’ve worked with and remember the conversations where they battled between hope and fear — and hope won.

I recalled sleepless nights where I stayed up until the wee hours just so I could do one more thing. Not because it would help my business grow, but because it made a difference to another woman who was laying her heart on the line for something she believed in.

And I realized that while this business isn’t my future, I’ve never felt more present.

In the final hours, I knew that we’d created something beautiful.

Something better.

Something more.

And I know that if given the opportunity, I’d do it all over again.

At the very end, I contacted our vendors and severed contracts. I closed down the bank account.

And soon, with tears in my eyes, I’ll let the website go dark. And in that darkness, I’ll stand next to my partner and say goodbye.

And then I will say thank you.

“Thank you” to the people who told me I could do it — and to those who told me that I couldn’t. They were both right. If not for them, I’d never have found the guts to become an entrepreneur and (finally!) escape the cubicle dungeon. This alone has changed my life forever.

Appreciation for having the chance to work with some amazing women entrepreneurs who challenged me to shine brighter, listen harder, and go bigger.

And gratitude for a woman who started as my business partner and along the way has become my best friend.

When I step back and look at how much love is wrapped up in the end of Kickstart Kitchen, it feels a lot like a beginning.

I like beginnings. And because I do, I’m giving this experience another whirl. I’m stepping boldly out into the unknown again to start something new. Something meaningful.

And this time, I’m taking everything I’ve learned along for the ride.

Here’s to the hustle,

Jules

P.S. If you’d like to continue to connect with me and be a part of the next chapter, join me here.

Jules Taggart is the Founder of amp&pivot, a branding and marketing company that’s hell bent on helping businesses tell a more meaningful story. Jules is also the creator of Thrive Hive, an online community for women entrepreneurs. Connect:@julestaggart.

But what I learned these past few weeks is that it takes even more guts to walk away from a business you’ve poured your heart into building.

The weeks leading up to this moment, this message, and the act of closing the curtain on a year of amazing experiences have been one’s of heart-felt and logic driven discussions, what-if’s, and tears shed.

Yet though every chat, both with myself and with my partner Jules, we got clear on what we felt in our hearts and minds is the right thing for us to do at this moment. Not yesterday or tomorrow, but just right now.

There were certainly moments I wanted to hang on to this amazing business with everything I had. Even as I write this last message, I find myself crying all over again and wondering one final time – what if?

But I know that as we close this chapter of business, that we are taking away more than we could ever have hoped for.

I’m filled overwhelming gratitude for all of the amazing women we’ve met and had the opportunity to help, all the challenges we pushed ourselves through and succeeded in, and all the times we launched and failed that taught us lessons you can only learn through that experience.

I can’t say thank you enough for everyone’s support of Kickstart Kitchen and the knowledge that as Jules and I move on to our next business adventures that we do so within such a wonderful community of women entrepreneurs.

Now before I say goodbye as a Kickstart Kitchen girl, I have to give thanks to someone who’s become one of the greatest friends of my life – Jules. I like to think that anyone who has talked to us in the past year knows the kind of partners we are.

Sure, we have admitted that having a partner in your business is both rewarding and challenging. Yet, I think that others have seen in us what I do – a bond that has grown in strength from all of the challenges we’ve faced together and from the commitment that was given so totally to each other.

Somewhere the friend and business fairy blessed me by allowing me to have this experience with Jules. I’ve never met anyone with more determination, humor, wit, or a bigger heart. Shit, I’ve never met someone who could read my mind so easily – kinda scary sometimes.

I simply could have never asked for a better partner.

Through late nights, good ideas, and really freaking stupid ones! Through frustrations and high fives over glasses of wine, I always knew I had support – no matter what. We were in this together. That is an amazing feeling to have in life and business.

And if the right time comes along I’d take the ride all over again. That is what I’m most grateful for. Thank you for an amazing experience my friend!

Most of you have seen this first picture of us. It was taken in the first weeks of our business, and it embodies the foundation we set for Kickstart Kitchen and our partnership – to have fun, stay strong, kick some ass, and never be afraid to just be ourselves. The second is of us living true!

I’m happy to say that we’re ending just as we started.

Here’s to the hustle,
Krystina

P.S. I look forward to staying connected with you through Thrive Hive, Bootstrap Book Club, and online!

Also be sure to connect with Jules and be a part of her next chapter here.

]]> http://kickstartkitchen.com/bootstrapchat-use-the-latest-in-technology-to-your-advantage/feed/ 0 http://kickstartkitchen.com/the-pitfalls-of-like-vs-passion-in-entrepreneurship/ http://kickstartkitchen.com/the-pitfalls-of-like-vs-passion-in-entrepreneurship/#comments Thu, 02 May 2013 13:00:41 +0000 Kickstart Kitchen http://kickstartkitchen.com/?p=9544 Open any entrepreneur, coaching, career, leisure, life or business blog and you’ll find at least one post in reference to finding and following your passion. Books, seminars, workshops, video, podcasts and TED Talks can be found everywhere in stores and online. Hell millionaires have been made just speaking on the topic.

It is almost an overwhelming pressure to ‘figure it out’. Yet, when most people are asked, ‘what do you want to do in life,’ or ‘what are you passionate about doing?’ many can’t clearly answer the question.

So often we’ve been on autopilot for so long on the path of doing what we think we need to or have to, that we don’t put much effort into figuring out what we want to do.  In fact, most people can list 20 things they don’t want to do, but not one that they know they do want to do with 100% clarity and certainty (ok, unless it is ‘I don’t want to work at all and just want to surf all day!’).

In the world of early entrepreneurship this has lead to a saddening trend – the statement of passion for starting or owning their own business, but not getting clear on WHAT area of business they’re truly passionate about.

This leads to new businesses starting every day, especially with the ease of starting out online, where money and effort are spent creating a copycat business of one that appears successful to them and so they think will be the same for them. Sure they ‘like’ the type of business they are setting up, but too often they aren’t really doing what they are ‘most passionate’ about. They have instead rushed to answer the question of ‘what do I want to do’ by picking one of the first things they kind-of like and think they can do.

Giant pressure trap!

I’ve seen this cycle repeated over and over for entrepreneurs who start this way. As they then expand their circle of business connections and get exposed more frequently to that loud message in the entrepreneurial world, “Do what you are most passionate about!”, they find additional businesses they like and try to model them by either attempting to roll in similar services or changing their own core services. You can imagine how confusing this is to both their customers/potential customers and their new business acquaintances alike!

Typically the next thing that happens is they spend money on courses, programs and coaches to try to figure out to make this hodgepodge-designed business work or to figure out what they most want to do. But even when they find their passion, they don’t know how put that knowledge into action into their existing business. They are either scared to start over from scratch or understandably don’t want to throw away all of the money and energy they’ve already put into their business.

Throw in the pressure of their feelings about how others will view their decision to shift again, and it’s enough to make a person go crazy from the stress or give up all together!

This is where so many give up! Tired, confused, broke and disheartened they just call it quits.

Now don’t get me wrong. There are plenty of people who have given their business a great shot, tried various ideas out, and have simply decided it wasn’t for them or it wasn’t the right time. I’m not talking about those peeps. In fact, I’m a big fan of trying out a ton of shit you like and eliminating the stuff you don’t through trial and error. You then get real clear on what you don’t enjoy and are free to try out more things you do.

However, I want to see more early entrepreneurs feel confident in starting their business and not get burnt out…or just plain burnt!, just because they rushed to start before answering that critical question.

I truly believe that knowing what you’re passionate about is a core foundation of starting your business. It will keep you excited and motivated when times are stressful, it will keep ideas flowing when you need to expand and grow, and it will attract others to you like kids to fireflies.

So if you’re thinking about starting a business or you’re on that bumpy road of ‘kind-of-like’ that I described above, take a step back and put yourself to the passion test. Answer that question for yourself before you launch or create anything new, then reach out to your entrepreneur support community and ask for help with expressing this new passion through your business.

And if you know someone who wants to start, please through them a solid and encourage them to take this first step before any others to build a foundation they can thrive from rather than tumble down that rock strewn path of ‘kind-of-like’ this road to failure.

In the comments below, tell us what you discovered as your passion in life or how you’re seeking the answer to that now.

Cheers to finding your passion and ways to express and share it with the world!

Krystina Feucht

Founder | Kickstart Kitchen

 Krystina Feucht is the co-Founder of Kickstart Kitchen and creator of several online communities for women entrepreneurs including Bootstrap Book Club, Thrive Hive and #bootstrapCHAT. Her passion lies in helping women achieve success through resources that strengthen their brand and ability to communicate it with others.

Just One Thing

Find one new way (a new product, a free webinar, helping another fellow entrepreneur in an area you’re great at, hosting an interview, writing a blog, etc.)  you can share your passion through your business and start working toward expressing it this week!

Your heart skips with gratitude for the person who thought so highly of you and your services that they went the extra mile and referred a new client to you.

Wouldn’t it be great if most of your new clients were referrals?

Imagine what it would be like if you didn’t have to engage in exhausting, time-consuming marketing campaigns.

Because they’re so cost-effective and simple, referrals are especially important for small businesses.

But. . .

So many small business owners don’t have a system for creating an ongoing stream of referrals.

Yes, a system.

Myth: Referrals Are Beyond Our Control

We often think of referrals as something outside of our control.  After all, it’s others who refer new clients to us.

To some extent, this is true.

Even when we have super happy clients, they don’t always refer us to others.

They get busy, life and business get in the way or maybe it doesn’t occur to them that we’d love referrals.

Fact:  You Have More Control Than You Know!

You don’t have to be “begging” for clients, which what a lot of people dread when think of getting referrals.

You just need to get attuned to the times in a conversation or relationship when it’s appropriate, if not expected, to ask for a referral and do it in a graceful way.

Getting Referrals Isn’t Hard

Asking for a referral is intimidating.  But I promise that it gets easier and feels more natural the more you do it.

Need more confidence and strategies for asking for referrals? Use these Ninja Referral Tactics.

Then start looking for referral opportunities.  They are all around us.  But you might not be noticing or acting on them.

4 Excellent Times to Ask for Referrals

1.  When your client reaches a milestone, celebrate this success,ask if she knows of other people who are struggling to achieve this type of result and if she’d be willing to share your contact info with them.

2.  When a past client gets back in touch to let you know how much you’ve helped them in certain areas, thank him.  Then, let him know that you’re on a mission to help other people get the same great results and share how honored you’d be if he referred people who need your help.

3.  When you chat with an acquaintance who mentions someone is struggling with a problem that’s in your area of expertise, ask if she’d mind introducing the two of you so that you can see if there’s a way you can help.

4.  After you’ve established a good rapport with someone who belongs to a group where lots of your ideal clients hang out, let him know you’re looking to pick up a few more clients and ask if he knows of anyone in the group who’d benefit from your help.

Not that scary after all, is it?

What will make your referral conversation SUCCESSFUL

1.  Understand why someone would refer another person to you.

Hint: It’s not necessarily money. Think about the emotional, social and professional benefits that go along with someone referring people to you.Do your referrers want to be liked, appear helpful, or hope, one day, you return the favor?

Appealing to these reasons shifts the conversational context.  You’re no longer being (or feeling) selfish.  You’re setting up a mutually beneficial situation, which will, in turn, make the whole process of asking for referrals a lot more relaxed and natural.

2.  Make sure referrers know what makes someone an ideal client.

Share with them the types of people who energize and inspire you when you work with them.  If they know this, they can help you weed out the people who will drain you and refer the ones that juice you up!

3.  Specify where your referrers might find your ideal clients. 

Sometimes people don’t realize that they’re in groups that are loaded with your target audience.  There’s nothing wrong with tactfully opening up their eyes!

4.  Don’t leave referral conversations to chance. 

Ask your referrer if she’ll copy you on the email she sends to introduce a potential new client to your services.  Get the contact information of the referral so you can follow up yourself.  This will not only give the control to you, but also relieve your referrer from having to do the follow up for you.

5.  Make referring others to you as easy as possible.

Maybe you can you create swipe copy to give to your referrals that describes, in your clients’ words, what you do and highlights achievements that show your expertise?

Perhaps you can put together a little package or a webpage that talks about who you are, emphasizes the kinds of results you create for your clients, shows ways people can work with you and gives testimonials for social proof.

TWO things that make or break the referral system

1.  You have to follow up with your referrals.

Don’t postpone getting in touch with your new referrals and connecting with them.  Ask what they are working towards.  Find out how you could be of assistance.  Share with them what you do in a meaningful, connected way.  You don’t need a script.  Make it a simple conversation that will leave you and the person you are speaking to totally empowered.

2.  Thank the referrer!

When it comes to thanking the person who sent you a referral, especially if this is not the first time they have sent you someone, use your imagination to make the gesture meaningful.

Gift cards, hand-written thank you notes, book that they’d enjoy (if you know their taste in books) or a gift certificate to a store they love are wonderful and heart-warming tokens of appreciation.

Back to you

I’d like to hear from you.

What’s your greatest referral-related challenge?  What’s your most successful referral tactic?  How do you like thanking your referrers?

Natasha Vorompiova is the founder of SystemsRock, architect of business systems that work, a Certified Book Yourself Solid Coach and teacher at Tadah Learning Center.  Her clients are small business owners who start their businesses with passion and a desire for freedom, but find themselves stuck and buried in day-to-day operations.  Natasha creates systems that ensure clients get more done in less time and pave the way for greater profits and long-term success.

If you’re launching a small business today, you may not have the quaint brick-and-mortar presence of a small-town shop owner. But the rules of customer service don’t change. Here are three basic phrases to remember to offer stellar service to customers who find you online:

1. “Welcome — how can I help you?”

Readers will come to your site at various entry points — do you have a way to welcome them even if they don’t enter from your home page? A friendly head shot in your sidebar or header is a simple way to put a face on your business and connect with readers.

Your tagline can do this, too. Rather than speak to how awesome you are, speak to what you offer customers or clients. And show your personality! Don’t be afraid to use that made-up word you can’t help but inject into every conversation, like awesomesauce, amazeballs, or ridonkulous.

Also mind your style. Like a physical store, the design of your site can make or break a customer’s impression of your brand. Show some personality, but also remember to appeal to your desired audience, not only your own tastes.

2. Did you find everything you were looking for?

You’ve got two angles to consider: Can readers find what they’re looking for, and can they find what you want them to look for? If someone comes to your site in search of specific information, how do you ensure they’ll find it easily? Include a search box and/or list of blog categories.

If someone lands on your site through a search or link from a friend, do you clearly list what more you can offer them? Make sure your mission and the services you provide are clear anywhere a reader goes on your site — whether they’re stated in your sidebar, included in your header, or linked clearly in your navigation menu.

3. Thank you — come again!

What have you done to show readers you’re grateful for their visit? The simplest and most basic way to do that is to offer valuable information in your blog posts. You can go beyond that and offer free resources and useful recommendations to resources from others.

Readers will be on and off your site all day — what will you do to hook their attention and make it easy for them to come back? A newsletter sign-up, RSS feed, and links to connect with you on social media remind readers to re-connect with you. Here are some less obvious ways to do the same:

• Offer a teaser to upcoming blog posts: “I’ll share all the details of what I learned on Monday!”
• Run a series of posts: “How to Make Money Online, Part 2 of 5”
• Make an honest connection with your most loyal readers. When they comment, follow the link to their website, and comment on one of their blog posts. When they follow you on Twitter, say hello.

Like the shop owner who’s active in a small town, making a real connection with potential customers or clients is probably the best way to make them feel welcome at your business and remind them to come back when they need your services.

How do you make customers feel welcome at your virtual storefront?

Dana Sitar is a freelance blogger, author, and entrepreneur with a mission to guide you in the pursuit of happiness through writing.  Her latest book, Writer’s BucketList is an inspirational guide to the writing life and a kick in the butt for those who don’t know what to do next.

My business is growing like crazy, but I’m still just a side hustler who’s doing it on nights and weekends so I can’t really call myself “successful”.

I have surpassed my income goals for my business, but I still have a lot of personal debt. That means it doesn’t really count, right?

I have worked really hard to build personal relationships with my customers, but my email list is still so small. Successful people have big lists, so I must not be one of them.

I’ve had some success in business, but at my age I should have done so much more. I’ll never catch up to the really successful people in my industry.

There are a million lies you can tell yourself about your business, but the truth is that you are more successful than you may think.

How would your perception of success be different if you saw your business through someone else’s eyes?

Dove recently conducted a social experiment to find out how women described their own beauty in contrast to how others described them. A FBI-trained sketch artist drew several women first from their own perspective and then again from the perspective of a random stranger.

The results were fascinating.

The women who were asked to describe themselves only saw a fraction of the beauty that others saw in them. They often focused on their flaws rather than calling attention to the things that made them unmistakably, undeniably beautiful.

This misperception doesn’t just exist in terms of beauty. It also applies to business, friendships, marriage, motherhood and every other role we play as women. Sometimes we just don’t see how amazing we really are until someone else points it out.

So, I’ll ask again: How would your perception of success be different if you saw your business through someone else’s eyes? {TWEET THIS}

Strip away the lies about success that come so easily and spend 60 seconds today looking at your business from the perspective of someone else.

You are successful, you are beautiful, you are enough. And you are exactly where you need to be. Now go out and own it.

Jules Taggart
Founder | Kickstart Kitchen

Jules Taggart is the Co-Founder of Kickstart Kitchen and creator of several online communities for women entrepreneurs including Bootstrap Book Club and Thrive Hive. She’s on a mission to empower women through the shared knowledge and deep connections created within meaningful communities.

Just One Thing
Be audaciously bold and share one or two things that make you feel successful in the comments below. Don’t downplay it. Put it out there. Get braggy. Own it.

A minimal viable product focuses on solving a core problem without all the bells and whistles.

It allows you to test out an idea with potential customers in a shorter time frame versus developing a much larger product before getting customer feedback.

In this post we’ll look at at how this process was used over a four week period to launch a successful product.

Start with WHY

Thanks to Simon Sinek we all know we need to figure out WHY we are doing something before we actually do it.

What is the purpose of your product?

How it will it make people’s lives better/more successful/make them happier/more productive and so on?

WHO?

Scratch your own itch. Heck Steve Jobs did it, so why can’t you?

If there is something you know you are lacking in your business whether that it is an accountability group/business mastermind talk to your business peers and get some feedback.

Survey your peeps.

Prepare a short survey to find out more about people’s needs/likes/dislikes around what they are currently using without necessarily having to get into the specifics about what you are thinking about.

Break it down:

Use the feedback to validate your assumptions and identify the core problem..

Prioritize features. You don’t need everything in your first product. We’re at iPhone 5, aren’t we? And I’m pretty sure they cut out a lot of features in the first version!

Stick to solving the core problem and save the bells and whistles for later.

And finally:

The HOW:

It’s time to bring this product to life!

Warning: avoid shiny new object syndrome!

How can you leverage existing tools and technology to bring this product to the market sooner?

While tempting as it may be to build and customize things from the ground up, remember you are still in the learning phase and don’t necessarily want to invest heavily at this point.

In the case of Thrive Hive, existing platforms were used (websites vs recreating a new one) and Facebook was selected because we knew that’s where our target audience was hanging out. As new as it is, with tons of fancy features, Google Plus just wasn’t right for our crowd right now.

We also leveraged social media sites like Twitter to get the word out and connect with our community using #thrivehive.

Will we change in the future? That’s a possibility. That’s also the benefit of launching a Minimal Viable Product- we’ve kept our options open and are keeping track of what is and isn’t working.

And for payment processing? Easy peasy. Paypal makes it super easy to setup recurring subscription so you don’t need to shake people down monthly for change

And finally:

Launch with a few early adopters in your community, tell them what’s going on and get their feedback. This allows you to avoid potential hiccups when you open your shopping cart to the masses on launch day.

And there you have it. Three steps to breaking that idea down and getting it out the door.

Just one thing:

What’s something that you are planning on launching in the near future and how can you get there sooner?

Founder of  SidekickPM, Sandy Sidhu helps women entrepreneurs bring their ideas to life by supporting them with the techy stuff that gets them stuck and overwhelmed. Think of her as your secret-techy weapon for your online business. She supports women entrepreneurs through coaching, digital programs and online communities such as Thrive Hive and the Get Tech Savvy Club.

During my first website rodeo I was blissfully ignorant about what went into getting a functional website THAT I LIKED up and running (much to the frustration of my website designer and developer). It only takes a week right! Jules had fun with this too.

Then Jules and I teamed up (yep new website), and now there were two personalities to fold into the feel of a site and two heads considering functionality and flow. We were feeling a bit like old dogs at this, but now we were hiring a web developer that we don’t know instead of using our generous-but-never-want-to-go-through-this-process-with-us-again friends.

Plus, we didn’t want some cookie-cutter site, we wanted customization baby! Bells and tassels!

Now let me tell you, I’ve been through the build process of many websites in the corporate world, but creating your own site is just harder (it matters more to you on a heart level to have it reflect you and your business perfectly). Plus, we had in-house web staff and a team to contribute ideas – very helpful.

So what was the most most important lesson I learned during the build of our first and subsequent collaborative websites?

You have to be VERY CLEAR about what you want for a chance in heck of getting what you want. {Tweet this!}

Now let’s face it, even if you think you know what you want, the minute your site is launched you’re already planning tweaks, updates and your next total refresh right (groan)!

However, if you’re like us and many other entrepreneurs and businesses we’ve helped with their websites, then you want to feel great about what you have while you’re planning your next online masterpiece!

I want you to love the process of creating your next website, so here are a few helpful tips for prep before hire and for when you’re ready to hire to keep your site build or re-build (or re-re-build) on the satisfaction track.

Planning ahead:

• Get your brand nailed down (colors, style, target demographic, common terms, feel, etc).
• Know the purpose of your site. Is it a business card site, e-commerce, lead generation, blog, etc. This will determine what type of features/software you might need to account for with your developer.
• Find a few examples of what you like and don’t like for website functionality and feel.
• Know what top 2-3 things you want your visitors to experience when they come to your site.
• Determine if you are hiring out the graphics (designer), building (developer), and copywriting or just part of this.
• Outline the page structure (site map) and what features and media will you have on your site (videos, pictures, audio, blog, shopping cart, forms, calendar, interactive elements, social share). This step will really make the process smoother with any website designer or developer you hire.
• Figure out your domain, hosting and email (if you plan to have opt-ins).
• Know your budget!

Now, yes there is more in-depth planning that can be done, but this is a great start in being prepared. The clearer you get up front, the better chance you’ll have of hiring the right person.

Hiring considerations:

• Will they do both the design and building of the site (if not you’ll ask these questions of both types of contractors)?
• Do you like the work they’ve done (ask for samples)?
• Can they meet both your budget and timeline?
• Are images included in the price (stock photos or other page images)? Usually this is a separate cost.
• What platform do/can they build your site in (WordPress, Drupal, a custom platform)? AND – will there be a Content Management System (CMS) for you to manage updates on your own (if they teach you how to use it too that is a great bonus!) You don’t want to get trapped calling them for every little update.
• How many unique design comps and rounds of edits will the contractor provide?

One of the most crucial aspects throughout this process is communication (when is it not, right!). You and your chosen website designer and/or developer need to have clear expectations of what you will both be providing, the milestones, and how you’ll be updated along the way.
 
And…(ha you though that was it!) I CANNOT EMPHASIZE ENOUGH that when you’re ready to make the choice of who to hire, hire someone that you like, that you can see yourself enjoying working with.
 
Life’s too short to work with people you don’t like, so hire from the heart as well as the head. {Tweet this!}
 

The next time you’re ready (hmm, like yesterday) to add some new sparkle to your site or build one from scratch, I hope what we’ve learned and applied will help you create that perfect reflection of you and your business.

Krystina Feucht

Founder | Kickstart Kitchen

Krystina Feucht is the co-Founder of Kickstart Kitchen and creator of several online communities for women entrepreneurs including Bootstrap Book Club, Thrive Hive and #bootstrapCHAT. Her passion lies in helping women achieve success through resources that strengthen their brand and ability to communicate it with others.

Just one thing: What’s something you’ve experienced or helpful tip you’ve learned for creating a website that you love (and that functions like you want it to)?